Client: Jacobs Creek

Brand: Twin Pickings

Project: Always on content for Facebook & Instagram

Dates: Dec 2105 - March 2016

My role: Content Producer

Deliverables: 45 pieces of content - mixture of static & dynamic creative

Playful headlines and fonts were used on watercolour backgrounds to create funny, relatable content for the 18-35 year old female target audience.

I commissioned a freelance copywriter with a wicked sense of humour to come up with the lines and created the artwork myself in Photoshop.

Instagram was the strongest channel for this content, which received engagement rates of up to 8%.