Client: Jacobs Creek
Brand: Twin Pickings
Project: Always on content for Facebook & Instagram
Dates: Dec 2105 - March 2016
My role: Content Producer
Deliverables: 45 pieces of content - mixture of static & dynamic creative
Playful headlines and fonts were used on watercolour backgrounds to create funny, relatable content for the 18-35 year old female target audience.
I commissioned a freelance copywriter with a wicked sense of humour to come up with the lines and created the artwork myself in Photoshop.
Instagram was the strongest channel for this content, which received engagement rates of up to 8%.